If a tree falls in the woods and no one is there to hear it, does it make any sound? Yes, but only if there is a capable public relations (PR) advisor on hand to help amplify the noise. Perhaps this analogy is a bit corny, but it’s also true. Chances are that a PR pro has had some hand in nearly every major story of note, most often behind the scenes counseling business leaders on messaging strategy or serving as a liaison between official and press. But make no mistake, the indelible imprint of the PR practitioner is being felt more often than not. In recent years there have […]
After suffering a heart attack and cheating death one month into the job, unconventional CEO Oscar Munoz led United to become America’s best airline. That was the gist of the headline Business Insider reporter Benjamin Zhang penned just two months ago when describing Munoz after his success turning around the fortunes of the airline. On March 16, Munoz collected PRWeek’s coveted U.S. Communicator of the Year award for his ability to build consensus. Within 48 hours of the fateful video showing the forceful removal of Doctor David Dao from United Express Flight 3411, PRWeek publishers virtually snatched back their choice. As if everything the man had accomplished the prior two […]