Every organization must strike the right balance between risk and reward.

Organizations enjoying good reputations typically share a defined purpose, have engaged employees and make a meaningful social impact in their operating communities.

Although not all risk can be controlled, companies can manage issues that threaten them to build and sustain their reputations through times of adversity. In the new cyber age, with threats escalating daily, a smart investment in reputation management pays long-term dividends.

We are a PR consulting firm that helps companies build positive reputations and identify potential risks that threaten a company’s success. From cyber attacks to employee and managerial issues that erupt in scandal, we work with the leadership team to develop communications that help get your reputation back on track.

Lift Reputation Advisors gives you:

✓ Direct access to senior advisors  ✓ In-depth communications experience advising small, mid-size and Fortune 500 ✓ Expertise on a range of reputational issues  ✓ Quick response and personal attention

Crisis Expertise

Crisis Expertise

  • Cybersecurity hacks and data breaches
  • Business closings
  • Bankruptcy
  • Relocations
  • Executive succession
  • Mergers & acquisitions
  • Reductions in force
  • Product recalls
  • Employee/workplace issues
  • Social media crises

Our Beliefs

Better ideas come through COLLABORATION. TRANSPARENCY builds trust. Back up your words with thoughtful deeds and action. It takes character to confront difficult issues and resilience to turn the tide of public opinion when faced with a crisis.

Mary Brophy

Mary Brophy


Mary has held leadership positions at the world’s largest independent PR agency, Edelman Worldwide, Cramer-Krasselt, Jacobson Rost and other leading agencies. Her background includes advising CEO-level executives on a variety of crisis communications and reputational issues.

Tina Daniell


After reporting on health care for the Milwaukee Journal, Tina built on her editorial credentials to embark on an agency career, co-leading the PR group at Cramer-Krasselt in Milwaukee and later advising clients at Nelson Schmidt and Buzz Monkeys.

Gigi Lubin


A former television news reporter, Gigi knows the immediacy of the news cycle. She has been getting clients in the news but keeping them out when critical for 14 years.

Peer & Client Recommendations

Mary is the complete PR professional and client advocate. She is a passionate and knowledgeable communications professional. She is thorough and she works with you, and for you, to build your brand. Beginning with her information gathering skills, her strategic analysis and her creative presentation and implementation, Mary will create a PR plan for her clients that will succeed. With Mary on your side, you’re in good hands. Project EverGreen Executive Director Cindy Code
I had the pleasure to work with Mary as a co-leader on many integrated marketing communications programs. Mary’s strength is her ability to develop strategically sound PR programs that were highly relevant to the media, and at the same time be a true professional as a client advocate. Mary was a great partner to our clients, and successful in developing great relationships with her constituents in the media. Andy Dykstra President at Priority Sign, Inc. 
The thing that impresses me about Mary is her entrepreneurial spirit and ability to find opportunities in whatever hand she is dealt. Mary is a strong communications strategist who knows what it takes and how to deliver results, while remaining keenly aware of financial targets and needs. Greg Baldwin Senior Director of Business Communications The Dow Chemical Company