Is Digital Disruption Killing PR? No, But Times Are Changing.

Is Digital Disruption Killing PR? No, But Times Are Changing.

If a tree falls in the woods and no one is there to hear it, does it make any sound? Yes, but only if there is a capable public relations (PR) advisor on hand to help amplify the noise. Perhaps this analogy is a bit corny, but it’s also true. Chances are that a PR pro has had some hand in nearly every major story of note, most often behind the scenes counseling business leaders on messaging strategy or serving as a liaison between official and press. But make no mistake, the indelible imprint of the PR practitioner is being felt more often than not. In recent years there have […]