REPUTATION THREAT AUDIT
A crisis can arise from anywhere, with little warning. In today’s rapid-fire, 24/7 media environment, advance planning for a thoughtful, transparent response can make the critical difference in shaping public opinion about your organization should a crisis occur.
We take a holistic approach that prioritizes the high-impact situations having the potential to do the most damage to your brand or company.
We are available 24/7 to provide experience-based counsel to support communications activities when companies are facing their biggest reputational challenges. We work in real-time as a guiding force to carefully monitor media and social channels for public sentiment, prepare and modify messaging for delivery via social and traditional media channels, and respond to media inquiries.
CRISIS COMMUNICATIONS PLAYBOOK
The playbook builds on the threat audit and offers a detailed, strategic roadmap for dealing with all critical issues that could negatively impact the organization. It serves as a turn-key resource and “go to” manual when issues warrant rapid response.
BUSINESS REPUTATION MANAGEMENT
Most CEOs agree that a company’s reputation is its most important asset. Developing a positive reputation often takes years and is key to achieving business goals. This entails more than managing negatives. It requires anticipating trends, identifying emerging issues, responding to challenging events, and engaging critical audiences.
Our consultancy offers companies outside expertise, intelligence and perspective on how they can strengthen relationships with key stakeholders. From editorial and digital content to executive thought leadership, sustainability and social responsibility campaigns, we develop thoughtful strategies for our clients that help establish goodwill for your brand and help grow your business.
‘Think before you speak’ is sound advice, especially when facing a media interview. To help you get your message across effectively, we offer a comprehensive training program for the CEO and other top executives who will be called upon to be an organization’s public face in a crisis.