Is your message getting through?
We engage with your key audiences to identify reputation-building opportunities to leverage with a thoughtful communications plan. Then we identify and prioritize the situations having the potential to do the most damage to your reputation. Our focus is on developing meaningful strategies and a strong communications narrative to advance and protect your image.
Like a good insurance policy, having an advance plan to deal with issues and crises that could have a negative impact on your brand can help protect your good reputation. We will work with you to identify the threats with the greatest potential to damage your reputation. This process includes a toolkit to guide your response in the event a crisis occurs.
The communications playbook serves as your go-to resource to ensure you are delivering a clear, consistent message to all key audiences aligned with your brand. It builds on your brand platform and value proposition, the thing your organization stands for and what sets you apart.
BUSINESS REPUTATION MANAGEMENT
Most CEOs agree that a company’s reputation is its most important asset. Developing a positive reputation often takes years and is key to achieving business goals. This entails more than managing negatives. It requires anticipating trends, identifying emerging issues, responding to challenging events, and engaging critical audiences.
Our consultancy offers companies outside expertise, intelligence and perspective on how they can strengthen relationships with key stakeholders. From editorial and digital content to executive thought leadership, sustainability and social responsibility campaigns, we develop thoughtful strategies for our clients that help establish goodwill for your brand and help grow your business.
‘Think before you speak’ is sound advice, especially when facing a media interview. To help you get your message across effectively, we offer a comprehensive training program for the CEO and other top executives who will be called upon to be an organization’s public face in a crisis.