My Dad, Dave, was an old school marketer. He didn’t have a college degree. He learned everything he needed to know about sales and marketing on the job at Aubrey Manufacturing, a family owned company in mostly blue-collar Union, Ill. Aubrey made range hoods and ventilation equipment for the kitchen and bathroom. Good products. Well made. Dad knew the importance of great brand storytelling and influencer marketing long before they became today’s buzz words. His storytelling was of the oral variety, though, usually told with laughter over a drink or dinner. His influencers were the partners, colleagues, employees and company leaders he got to know through the work he loved. […]
