Gotcha United! What is Really Behind this Week’s Corboy & Demetrio Press Event

Gotcha United! What is Really Behind this Week’s Corboy & Demetrio Press Event

After suffering a heart attack and cheating death one month into the job, unconventional CEO Oscar Munoz led United to become America’s best airline. That was the gist of the headline Business Insider reporter Benjamin Zhang penned just two months ago when describing Munoz after his success turning around the fortunes of the airline. On March 16, Munoz collected PRWeek’s coveted U.S. Communicator of the Year award for his ability to build consensus. Within 48 hours of the fateful video showing the forceful removal of Doctor David Dao from United Express Flight 3411, PRWeek publishers virtually snatched back their choice. As if everything the man had accomplished the prior two […]

8 Rules for Social Media Engagement

In just over a decade social networking use has grown from just 5 percent of Americans in 2005 to nearly 80 percent today (sources: Pew Research Center and Statista.com). Social networking is now part of our daily DNA, whether we are at work or at play, and has become the most prevalent way we share and consume information. The popularity of social media is just one reason businesses have made this channel an important part of their marketing strategies. But the reward that comes with social networking is not without risk. What you say and how you say it on social media can have a dramatic impact on your business […]