How Can Businesses Deliver on Social Impact? Play to Your Strengths
Six Lessons on Strategic Philanthropy to Advance Your Company’s Reputation Chances are if your company made it onto Fortune magazine’s list of “World’s Most Admired Companies” for 2019, strategic philanthropy is hard-wired into your DNA. The prestigious survey uses nine criteria to select the best-regarded businesses, including corporate social responsibility (CSR). Companies embracing CSR—the belief […]
How to Spot Fake News & Check Your Social Filter at the Door
I miss news. Real news, that is. I appreciate the vast volume of information, news and opinion now available to me online and offline. But there is one byproduct of the digital age that I’m not so crazy about: the rise of Fake News and demise of legacy journalism. I often think about what the […]
Marketing Then and Now: Why Relationships Will Always Matter Most
My Dad, Dave, was an old school marketer. He didn’t have a college degree. He learned everything he needed to know about sales and marketing on the job at Aubrey Manufacturing, a family owned company in mostly blue-collar Union, Ill. Aubrey made range hoods and ventilation equipment for the kitchen and bathroom. Good products. Well […]
How Nonprofits Can Make More Impact on Causes
Imagine an America without poverty or disease. A land where everyone is treated fairly, with dignity and respect and without the threat of discrimination or sexual harassment. A country where economic opportunity is available to all. A society with equal access to better education and health care. An environment free from harmful pollution. People spared […]
How to Get as Good as Your Charitable Giving
Most of us, one way or another, have been either on the giving or receiving end for charitable causes. We give to our churches or synagogues; buy cookies for the annual Girl Scout fund drive; and participate in the company United Way campaign. In America, charitable giving is as ubiquitous as apple pie. Businesses also […]
Reputation Nation March 2018
Someone once said everything we do and say is public relations. The editorial mission of Reputation Nation is to highlight news and issues impacting business reputation and the practice of public relations (PR). From thought leadership programs to social responsibility and crisis communications, PR provides the reputation currency to build trust and grow your business. […]
Is Digital Disruption Killing PR? No, But Times Are Changing.
If a tree falls in the woods and no one is there to hear it, does it make any sound? Yes, but only if there is a capable public relations (PR) advisor on hand to help amplify the noise. Perhaps this analogy is a bit corny, but it’s also true. Chances are that a PR […]
Gotcha United! What is Really Behind this Week’s Corboy & Demetrio Press Event
After suffering a heart attack and cheating death one month into the job, unconventional CEO Oscar Munoz led United to become America’s best airline. That was the gist of the headline Business Insider reporter Benjamin Zhang penned just two months ago when describing Munoz after his success turning around the fortunes of the airline. On […]
Making or Breaking Your Small Business Reputation in a Connected Economy
Although we often hear about how important small businesses are to job creation and economic growth, what may be lesser known is the vital role they play in local philanthropy and solving key social issues. While large, Fortune 500 companies may get the most press and marketing visibility for their philanthropy in the macro economy, […]
PR, Spin and the Art of Influence
Most small and mid-size business owners “get” marketing. They understand how important it is to define a marketing strategy to attract new customers, satisfy their needs and hopefully keep them coming back for more. But when the subject of public relations (PR) comes up, many are left scratching their heads, or if they give PR […]