Six Lessons on Strategic Philanthropy to Advance Your Company’s Reputation Chances are if your company made it onto Fortune magazine’s list of “World’s Most Admired Companies” for 2019, strategic philanthropy is hard-wired into your DNA. The prestigious survey uses nine criteria to select the best-regarded businesses, including corporate social responsibility (CSR). Companies embracing CSR—the belief we all have social, environmental and ethical responsibilities to society—are reaping the benefits of their activities in important ways. First, they are establishing goodwill with employees, customers and other community members. That’s earned trust you can bank on. Even better, they are increasing profits and building strong brands. Starbuck’s, which ranks fifth on this year’s […]
