Most small and mid-size business owners “get” marketing. They understand how important it is to define a marketing strategy to attract new customers, satisfy their needs and hopefully keep them coming back for more. But when the subject of public relations (PR) comes up, many are left scratching their heads, or if they give PR much thought at all they consider it an avenue for free publicity. That’s on a good day. On a bad day PR practitioners may be called spin doctors or propagandists. In the urban dictionary, PR is slang for an officer’s nightstick. Some journalists view PR representatives as shields to keep the press at bay when […]
