In just over a decade social networking use has grown from just 5 percent of Americans in 2005 to nearly 80 percent today (sources: Pew Research Center and Statista.com). Social networking is now part of our daily DNA, whether we are at work or at play, and has become the most prevalent way we share and consume information. The popularity of social media is just one reason businesses have made this channel an important part of their marketing strategies. But the reward that comes with social networking is not without risk. What you say and how you say it on social media can have a dramatic impact on your business […]
