Does Transparency Really Matter? Truth or Consequences in the Digital Age

Transparency is a word that comes up a lot these days. From business ethics to transparency in government, the notion that open, honest communication is key to building trusting relationships, reputation and performance is not new. What is new, however, is how much transparency has come under fire in our so-called “post-truth” era. We see this playing out in virtually all facets of marketing, PR and advertising. The rise of social media in the digital age has created new sources for news, opinion, endorsements and ads. Yet, the line between fact and fiction has become blurred or, perhaps more accurately, chalk. Although media hoaxes and slanted stories have a long […]